Back in the day, venues for advertising were scarce. Long before the days of the digital age, you could buy a billboard, or perhaps purchase ad space in your favorite newspaper or magazine if you could afford it. While print advertising is still widely available, advertising has taken on a whole new life and reached a whole new level of personalization. Let’s look at some trends in the ever-changing world of advertising.
No longer is a medium such as print, television or internet needed to communicate with potential customers nor any type of radio advertising. Although we live in a Web 2.0 world, direct mail is a huge market that allows you to literally place your message in your prospect’s mailbox. With digital presses and mail merge, you can not only send
your customer a postcard, you can even write it with their name in the body copy and customize graphics and more to suit their individual taste. This makes your customer feel special, like its not just another mass marketing campaign (even though it really is).
The Internet Unwired
No longer do you have to worry about your prospect sitting in front of their computer and accessing the internet to see your advertising. Though you will put your best foot forward with animated banner ads that give you the option to expand them as you rollover your mouse, we all know that people today access the internet just as much from their cell phone as they do from home. Designing mobile-compatible advertising is a huge market, and you would do well to take advantage of it. Cell phone companies even send advertising to their customers via text messaging. The internet is no longer in your living room, it is in your pocket. Keep your eyes open and pay attention for opportunities to take advantage of this great model.
Let’s Get Social
While the buzz about social media has cooled off a bit, getting top ratings on any of these sites makes for some of the best advertising out there. You can find guides for businesses to use Twitter, a site that lets others know what you’re doing online, and hints on getting Diggs from Digg and how to get “stumbled” with StumbleUpon. Make waves for your business by having a blog, contributing comments on others regularly, as well as setting up a LinkedIn profile and a Facebook and/or MySpace page. Most of these options are free, allowing you tons of advertising for no initial investment. Make friends and mingle, just like you would do face-to-face. They do take time, so don’t give up so easily.
No matter what option you choose, be sure that you mix it up to allow better results. Give it at least 3 to 6 months to see any lasting results, especially with internet mediums.
If you are a webmaster, website owner or online publisher, you’ll want to take a look at ARC – the new advertising revenue Centre just for you.